Not sure how your website is performing or struggling to understand WHY it’s performing how it is? Mike can provide valuable insights into the performance of your digital channels through robust analysis and experience within the industry. Mike led digital channel reporting at SeaWorld Parks & Entertainment supporting all 12 theme parks and developed performance insights for key executive stakeholders. Examples of what Mike can provide:
- Campaign Reporting
- UTM Tagging
- Conversion Funnel Analysis
- Device Breakdown
- Traffic Channel Performance
- Top Landing Page Performance
- Organic Search Analysis
Each business has a unique integration of platforms and tools to execute digital campaigns. With a deep knowledge of many popular platforms and understanding of technology, Mike can quickly adapt to your business environment. Mike has experience with:
- Google Analytics
- Google Search Console
- Google Ads
- Sitecore
- WordPress
- Trisept Solutions
- Optimizely
- Quantum Metric
- GoDaddy SiteBuilder
- Wix
- SEMRush
- Commission Junction
- Omeka
Struggling with how to develop or manage a distribution strategy for your attraction? Mike has worked in a variety of capacities that have successfully increased sales in the attractions industry. Mike can assist with developing strategies on:
- Ticket Resellers
- Groupon
- Travel Agents
- Affiliate Marketing
- Influencers
- Hotel Bundles / Vacation Packages
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